Credits →
Branding: Nicola Taylor / Samantha Dyson
Motion Design: Julien Lasson / Graeme Tait

Goal, currently owned by DAZN group, is the largest online football publication in the world and the 2nd largest online sports publication in the world.

We explored with this concept how to translate into design and motion famous quotes and  football commentary using a refreshed 2017 Goal branding with new shapes, patterns and updated colour palette.
These videos were displayed on a giant screen in London Canary Wharf tube station in order to boost brand awareness.