The Pride is Back
Credits →
Director: Chris Gaffey
Producer: Dave Birchall
Production co: Truc Fierce
Motion Design: Julien Lasson
Editor: Bled Bujupi and Francis Harris
DoP: Paul Lilley and Ashleigh Carter
Music: William Morris
Post Co: Unit

The Great Britain Rugby League Lions were founded in 1908 to take on the best of the Southern Hemisphere.
Over the decades many historic contests took place and the Lions lifted the World Cup three times, but on the eve of their centenary were abandoned in 2007.
Last week, after a 12 year absence, the Lions were officially reformed.

To relaunch the team and their new kit based on the iconic chevron design, myself and producer Dave Birchall were appointed by the RFL to produce an integrated social media campaign, including films and photography.
The concept depicts the 2019 Lions as a proud, powerful assembling force under a gathering storm (heading to New Zealand this Autumn).
The players were shot in Manchester and Sydney.